Microsoft Dynamics 365 enables a business to manage contacts with present and potential consumers. Microsoft Dynamics 365 has combined Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) to create comprehensive, cloud-based businesses solution. Each essential component of your business is included in one or more modules of Dynamics 365. All modules are compatible with each other and can be easily adjusted. This feature separates Dynamics 365 for each solution and make as unique.
Below are the various modules in the Microsoft Dynamics 365
- Sales Module.
- Marketing Module.
- Customer service module.
- Field service.
- Project service Automation.
Microsoft Dynamics 365 for Sales:
Microsoft Dynamics CRM for Sales enables sales teams the tools they need to track Leads and Opportunities. The Microsoft Dynamics 365 for sales module contains a variety of entities, processes, dashboards, and reports, as well as the capability to view the products and services supplied and the corresponding sales literature.
- The Sales team can manage their customers, contacts, current orders, services, existing issues, and resolutions within the Sales module.
- A salesperson can enter each new opportunity prepared, avoiding surprises with all the knowledge at their fingertips.
- The sales team is aware of the customer’s present demands, level of satisfaction, and future points of disagreement.
Microsoft Dynamics 365 for Customer Service:
Microsoft Dynamics 365 for customer service offers several practical tools for managing and monitoring customer complaints and service operations. It’s also needed to keep track of consumer interactions within your business.
- Service management, scheduling, and Service module are the main features in Microsoft Dynamics 365 for customer service.
- The management element is primarily concerned with the administration of service tickets. They are referred to as Cases. In the context of Dynamics CRM
Microsoft Dynamics 365 for Marketing
Microsoft Dynamics 365 for marketing brings out all the collections of modules aimed at marketing professionals. This marketing module includes various tools for maintaining current customers, recruiting new consumers, and growing the business.
Microsoft Dynamics 365 for Field Service
Microsoft Dynamics 365 for Field Service is a new application to minimize service costs, increase productivity, and improve customer satisfaction.
Dynamics 365 for Project Service Automation
Microsoft Dynamics 365 for project service automation helps strengthen customer interaction and build customer confidence through responsive engagement.
Understanding CRM Functionality
The entire CRM platform is functionally divided into various categories of users and groups. As a result, if a business uses CRM to manage its operations, the Sales team will use the Sales module. In contrast, users from the Marketing team would use the Marketing module’s functionalities.
All three functional modules work together to drive the whole lifecycle of acquiring new clients (Marketing), selling them services (Sales), and maintaining existing customers; maintenance of existing customer Service Management will take care of.
To understand this flow better, consider a bank that offers credit cards to its customers to understand this movement better. The following is a typical lifecycle of selling a credit card to a consumer. You’ll see how the Sales, Marketing, and Service modules function at each stage of this lifecycle.
Microsoft Dynamics 365 is fully committed to the benefits of the cloud. Functioning on a cloud-based architecture enables real-time monitoring of data changes. It is also a great way to improve system control and standardization since all inputs and outputs will be kept in the exact location. Although Dynamics 365 Enterprise Edition, which deploys infrastructure and computing power on-site to make you feel more secure, is an option if you want to keep all your data on-site. You won’t lose internet connectivity even though Dynamics 365 will run on a separate cloud specific to your organization.